We build brands that grow for the outdoor industry.

Marketing and AI for ranches, outfitters, and outdoor brands, so your team can do more with the people you have.

Start a conversation Get the free ranch playbook
70%growth for two outdoor brands on 75% less spend
7xmore revenue per marketing dollar
3xInstagram audience in nine months

What Spade does

Where is your business right now?

Ranch, outfitter, or outdoor brand, we’ll point you to the lane that fits, not the most expensive one.

Launching or rebuilding

A new business, offer, or brand that no longer fits.

Go-to-market

Established and ready to hand it off

Spade becomes your marketing department.

Monthly retainer

Not sure what you need yet

A straight answer on what to fix, keep, and leave alone.

Audit

Ready to put AI to work

AI employees that take the repetitive work off your team.

AI employees

What sets Spade apart

On a ranch, AI usually means breeding. We mean the other kind.

Every operation has a different bottleneck. We find the work that eats your week, then build AI employees around your biggest pain points, trained on your facts, your voice, and your rules. The result is more ease, a smoother operation, and hours back for your team.

AI is a tool for your team, not a replacement for it. Your people stay at the center; AI takes the busywork.
Start a conversation How AI employees work
New inquiry from your website
GuestDo you have any open dates in January for 3 hunters?
AI draftfrom your approved calendar and policiesYes! We have January 9 to 11 and January 23 to 25 open for a group of three. Want us to hold one of those while you check with your group?
EditApprove and send
Your team reviews every draft before it goes out.

A few places we often start

  • Inquiry assistantDrafts answers to everyday questions from your approved prices and policies.
  • Follow-up assistantKeeps quiet inquiries and past guests from going cold.
  • Guest prep assistantSends directions, packing lists, and what to expect.
  • Content assistantTurns one hunt or one review into posts, emails, and web copy.

Passion isn’t positioning.

Every brand says family owned, committed to quality, dedicated to conservation. We find the thing only you can say, and build the marketing that proves it.

How Spade works

  1. Listen

    We learn your business, your buyers, and where you want it to go.

  2. Find what sets you apart

    We study what your competitors say, and what they don’t. Then we find the lane only you can own.

  3. Build the system

    Brand, website, content, and channels, built to work together, with AI handling the repetitive work.

  4. Run it and measure it

    We track what turns into inquiries and bookings, then improve it.

Our founder’s track record

Twelve years leading outdoor brands at every stage: rebuilding an early stage brand, scaling established ecommerce lines, and expanding a brick and mortar retail chain.

Roughly 70% growthfor Pnuma Outdoors and Heated Core, while cutting their marketing spend by 75%
7x revenue per dollarby turning a $1.2M budget with no visible return into a $300K program
30,000 to 90,000Instagram followers in nine months at Silencer Shop

Spade brings that same discipline to every client: spend less, measure everything, and grow what works.

Run a hunting ranch?

Every open date has a price tag. Get our free playbook for building a campaign to fill them.

Get the playbook

Tell us where you are.

We’ll tell you honestly what you need, even if it’s less than you expected.

Start a conversation